Tell a story…

People already know what are the features of your product. You’ve marketed it enough through your marketing schemes. Tell them something from which they can relate to. Tell them what you believe.
Tell your customers the story why you introduced this product in the market.

Focus on why, not what and how

think about the difference between Microsoft and Apple. both have products of same utility, only one has a story. 
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2 thoughts on “Tell a story…

    • Yes exactly. This phenomenon is not only specific to organizations but also in individual lives. People who have a story, when associated with something, attracts more audience then someone who doesn’t have a story.

      People need to start believe in your story and then in you. Junaid Jamshed, Steve Jobs, Abdus Sitar Edhi are such examples.

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